Utah Glizzies HC
Brand Guidelines
The official style guide for sponsors, media partners, and designers working with the Utah Glizzies brand. Use these assets exactly as provided.
Request Additional Formats01 — Color Palette
Official Brand Colors
These are the only approved colors for Glizzies branded materials. Do not substitute or approximate.
Glizzy Green
#062817
RGB 6, 40, 23
Mustard Gold
#e1a21a
RGB 225, 162, 26
Ketchup Red
#d21f13
RGB 210, 31, 19
Warm Bun Cream
#fff4c9
RGB 255, 244, 201
Rink Ink
#07100d
RGB 7, 16, 13
02 — Logos & Wordmarks
Official Mark Downloads
Use provided files only. Do not recreate from screenshots. Need SVG or EPS? Email us.
Wordmark
Script lettering — primary brand signature
Use on light or cream backgrounds
↓ Download PNG
Wordmark — Dark Background
Same file — works on dark/green/ink
Use on Glizzy Green or Rink Ink backgrounds
↓ Download PNG
Primary Logo
Bear + hot dog mascot mark
Best for large placements, merchandise, and standalone use
↓ Download PNG
Secondary Logo
Crossed sticks + glizzy icon
Perfect for embroidery, social media, digital assets, and secondary branding
↓ Download PNG03 — Typography
Brand Typefaces
All three typefaces are available free via Google Fonts.
Bebas Neue
Display / Headlines
Player nameplates, section headers, stat callouts. Always uppercase.
fonts.google.com →Inter — clean, readable, versatile
Body Copy
All body text, descriptions, and UI copy. Weights 400–800.
fonts.google.com →04 — Usage Guidelines
Dos & Don'ts
✅ Do
- Use provided PNG files for all placements
- Maintain clear space around the logo equal to the height of the "G" in Glizzies
- Use only the approved color palette in co-branded materials
- Contact us before applying the logo to physical merchandise or signage
- Reproduce the wordmark at legible sizes (min 80px wide digital, min 1" print)
❌ Don't
- Stretch, skew, rotate, or distort any logo or wordmark
- Change logo colors or apply color overlays
- Place the logo on a background without sufficient contrast
- Use off-brand fonts in sponsor materials referencing the team
- Recreate the logo or wordmark from screenshots or memory
05 — Brand Voice
Tone & Personality
🏒
Beer League Energy
Competitive but not corporate. Fun but not childish.
🌭
Hot Dog Branding
The glizzy is the mascot, the metaphor, and the culture.
📰
ESPN-Style Copy
Deadpan stats, matchup previews, postgame lore.
🎭
Mythological Lore
Every player has an origin story. Every game has a recap.
Questions about brand usage, need SVG/EPS files, or want to discuss a partnership?
Email utahglizzies@gmail.com View Sponsorship Tiers